Portfolio Case Studies

Lucie hired me to create a new logo and business card for her new consultancy. Although Lucie had worked in the art world for many years, she was branching out with her own business, so she wanted something to help identify her brand clearly, and distinguish herself from previous roles in the industry. 

I used the colours from Lucie’s favourite art works as inspiration for the first moodboard I created for her. She wanted something colourful and unique. We ended up going with a gorgeous pairing of burgundy and pale yellow. The colours work for her brand because they are strong and distinguished, conveying her expertise.  My favourite part of the design is the monogram/stamp I created for Lucie. It was inspired by the lines in one of her fave paintings, and while it includes her initials, it also resembles an abstract painting. I had such fun with this project. I’d love to work with more people in the art world.

Pen’s attention and understanding of my business was exceptional and I’m very pleased with the results of the Starter Design Package – thank you, Pen!

Golden Star is a Newcastle company started by Afghan refugees and supported by the Hunter Adults Financial Collective. 

They wanted a gold star to represent their business, so I designed a shooting start to give the logo energy and dynamism. The swooshes also symbolise cleaning streaks to emphasise the idea of squeaky clean. There are also sparkles in the design to denote ‘sparkling clean’ and they also hint at the southern cross constellation. 

“Highly recommend Penline Design – we’re thrilled with the logo she created for a business our NFP has recently launched. Pen is a great communicator & nailed the design! Very happy!”

(Emma Warren, Hunter Adults Financial Collaborative)

Logo and packaging design for coffee roasters, Java Love. The brief asked for a modern palette that would appeal to young coffee drinkers and stand out from the crowd on supermarket shelves. I designed the logo and the pattern as well as the packaging, for three coffee blends.

Logo design and advertising campaign for refugee advocacy group, ASRA: Asylum Seekers and Refugees Australia. The blue of the logo symbolises protection, harmony and unity across cultures, while the orange on black references the international refugee flag. The campaign urges Australians to empathise with people who have fled persecution and who are locked in immigration detention, sometimes for years on end.